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FACTORYMI

00 · Launch

A studio that makes one music at a time.

Congolese rumba for a year now, with real customers. This week Haitian kompa, Nigerian afrobeat and South African amapiano open in turn.

We are not opening four versions of one tool. Each studio knows the sub-styles of its music by name — and knows, for instance, that a ndombolo is not a slowed-down soukous.

01

The four studios

One genre each, one home city.

The list of sub-styles a studio genuinely tells apart — the argument of the group, made checkable.

02

The angle

Four national languages of the DRC.

The fact that sets RumbaMi apart from other tools claiming to make rumba.

RumbaMi writes and sings in the four national languages of the Democratic Republic of the Congo — Lingala, Swahili, Kikongo, Tshiluba — as well as French, English and Spanish.

These are not translations laid over a melody written in French: the words are written in the language, in its own register. That is the difference between a tool that talks about a music and a tool that speaks it.

03

The films

Free to broadcast, unmodified.

One film per studio. For press and partners, with no conditions.

RumbaMi — KinshasaCongolese rumba. Running for a year.
KompaMi — Port-au-PrinceHaitian kompa. Opens at launch.
AfrobeatMi — LagosNigerian afrobeat. Opens at launch.
AmapianoMI — JohannesburgSouth African amapiano. Opens at launch.

04

Going further

Three pages on the way out.

The press kit, the positions we hold, the catalogue in detail.

  1. 01

    Press kit

    Facts, figures, contacts, in French and in English.

  2. 02

    What we refuse

    Four positions, and what makes them checkable.

  3. 03

    The catalogue

    The sub-styles each studio covers, in detail.